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The Perfect Brow Gel *Does* Exist: This Cult-Fave Kept My Thick Brows in Place Through the Dallas Heat

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As a beauty writer with thick brows, I can confidently say I’m probably the only one who rarely uses brow products. I’ve always had defined brows, so filling them in seemed redundant. But one brow product I can get on board with is a good brow gel. The best brow gels keep your hair in place all day, even if you sweat. Most importantly, it should never leave your brows looking crusty and flakey. I didn’t have a go-to product on hand, so I tried the Anastasia Beverly Hills Brow Freeze Gel while on a trip to Dallas, Texas, and it did not disappoint.

The Brow Freeze Gel does exactly what its name suggests: It keeps your brows frozen in place all day! However, don’t let that deter you; eyebrows still appear natural rather than glazed over. I love that it takes seconds to apply and that the wand effortlessly moves through the hair without leaving too much product in one place. Unlike other brow gels I’ve tried, this one is also easy to style, so you achieve your desired brow shape. It lasted all day through the intense Dallas heat without any re-application.

Courtesy of Taylor Lane

And did I mention how hydrating it feels on the skin? The secret to its impressive results is in its formula, which is crafted with glycerin for a hydrating effect. There is also polyacrylate-2 crosspolymer, which offers an ultimate hold and a non-sticky, flake-free texture.

Beauty Writer-Tested: Anastasia Beverly Hills Brow Freeze Gel Review

Anastasia Beverly Hills Brow Freeze Gel


Don’t just take my word for it; shoppers give the Brow Freeze Gel glowing reviews.

“Lasts all day through rain and sweat,” one said. “The eyebrows lasted all day! The brow freeze gel saved me on my recent trip to Seoul, where it rained every other day. My brows didn’t budge at all and stayed sealed the entire day despite the humidity and rain.”

“This deserves a place on my list of holy grail products,” another five-star reviewer wrote. “A little bit of product goes a long way, and this brow freeze gel works with any trending look I want. Has a great grip, so my brow hairs stay laminated and in place all day. Also great to use if I need to slightly shape stray hairs for a more natural look.”

In addition to its staying power, shoppers also praise the applicator wand.

“This brow freeze gel worked really well to keep brows in place and provided a boost to prevent them from looking flat. The brush allowed for easy application and kept my brows from sticking together.”

If you’re ready to retire your flaky brow gel, make sure to stock up on the Anastasia Beverly Hills Brow Freeze Gel, so you’ll never have brows that are out of place again.

Before you go, check out our slideshow below: 

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