PENNEYS is selling a stunning new dress in two colours that they have described as “perfect for special occasions”
The new Paula Echevarria Lola V-Neck Maxi Dress is just €28.
Choose from green or red in this latest look in stores[/caption]
The beachy look is perfect for holidaygoers[/caption]
Penneys has brought out the perfect addition to your summer wardrobe.
Enjoy a beachside meal in this romantic look from the large retailer for just €28.
The new Lola V-Neck Maxi Dress has an elegant look with ruffles sleeves for a chic holiday outfit.
Penneys said: “Make a statement in the Lola maxi dress from the Paula Echevarria range.
“This elegant green dress has a stylish V-neckline and delicate ruffle cap sleeves.
“Cut to a long length, it’s perfect for special occasions. Dress it up with heels, a clutch bag and chunky jewellery for a standout look!”
Get an elegant fit for a destination wedding when you pair the dress with a kitten heel and matching clutch purse.
Swap heels for sandals for chic holiday look, perfect for a romantic meal by the sea or simply strolling through your next sun spot.
Choose from red or green, this is a wardrobe must-have, with sizes ranging from XS-XL.
Shop this dreamy summer look online or in stores.
Meanwhile, fans are catching a case of the stripes with this stunning co-ordinate in stores.
The Cropped Long Sleeve Shirt is available in stores across the country now and pairs perfectly with the matching trousers.
It is priced at €15 and comes in sizes XS to XXL.
The matching bottoms are loose and have a drawstring – ideal for anyone who is belly conscious.
The Co-ord Striped Trousers are priced at €16.
Penneys said: “Why blend in when you were born to stand out? Opt for a statement-making fit and get set to turn heads wherever you go in these multi-coloured wide leg trousers.
“Decorated with an all-over vertical stripe that instantly pulls the eye, these trousers also feature a comfort-enhancing elasticated waistband with adjustable drawcord, great for achieving that perfect custom fit.”
Go from airport outfit to chic beach babe as you swap out low top trainers for a slingback sandal with this look.
Both items are available online and in stores across the country.
THE HISTORY OF PENNEYS
THE Penneys brand grew from humble beginnings on Dublin’s Mary Street, where it opened its first store in 1969.
Known as Primark outside Ireland, the company was the brainchild of Garfield Weston, who hired Dubliner Arthur Ryan to make his vision reality.
Penneys branched into the UK in 1973 with its first store opening in Derby. The UK now has 191 Primark stores in total.
However, the Penneys name could not travel to Britain as the American retailer JC Penney had the right to use the name in the region.
And in 2006, the expansion into Europe began with an opening in Spain, followed by the Netherlands, Portugal, Germany, Belgium, Austria, France and Italy.
Primark went Stateside for the first time in September 2015, with the opening of a store in Boston. There are now 27 stores in America with branches in Florida, Brooklyn, Pennsylvania and New Jersey.
The retailer’s opened its largest store in Birmingham in 2019.
It spans five floors and features Primark’s biggest beauty studio to date, a barbers and three restaurants.
