SUPERMARKET shoppers are rushing to buy a discontinued Cadbury chocolate that is scanning for just a few pence.
Eagle-eyed customers could not believe their luck when they spotted Cadbury Bournville fingers for 45p in Sainsbury’s.
One bargain hunter shared the find on social media writing: “Bournville dark chocolate fingers scanning at 45p at Sainsbury’s in Crawley, West Green.”
The savvy shopper added there was “plenty” of stock left on shelves when they were at the store.
It comes days after The Sun reported the popular dark chocolate snack was being axed by Cadbury.
The crispy biscuits were a popular item within Cadbury’s Bournville range, which features dark chocolate products.
The dark chocolate snack originally launched back in October 2020.
In the past, the Fingers were praised for being less sweet than the ordinary Dairy Milk fingers.
A Cadbury’s owner Mondelēz International previously told The Sun: “We continuously adapt our product range to ensure it meets changing tastes whilst supporting growth for our customers and our business.
“Our Cadbury Bournville Fingers were discontinued this year.
They added: “However, we still have plenty of other delicious products for consumers to enjoy, such as our Cadbury Bournville Giant Dark Buttons and our classic Cadbury Dairy Milk Chocolate Fingers.”
If you are keen to get your hands on Sainsbury’s bargain find, you may want to act quickly.
It is likely the supermarket is selling the axed chocolate at a discount to help shift the product before it disappears for good.
You may only be able to shop this product in-store as it appears to be unavailable online.
With that in mind, it might be worth ringing your local branch ahead of time to avoid a wasted trip.
You can find your nearest Sainsbury’s by visiting https://stores.sainsburys.co.uk
DISCONTINUED DARK CHOCOLATE
It comes as Brits have had to wave goodbye to a number of dark chocolate bars.
Toblerone axed the dark chocolate version of the bar earlier this year.
Mars axed its dark chocolate Bounty in 2023, leaving customers heartbroken.
At the time shoppers said the moves was “bad for their mental health“.
Others were quick to share their pain with one fan saying: “Noooooo. Dark chocolate Bountys beat milk chocolate Bountys hands down.
And it’s not only dark chocolate fans getting bruised, a number of beloved chocolate bars have vanished from shelves in recent years.
Nestlé confirmed two years ago that it had axed the Caramac bar, first launched in the late 1950s, due to “low sales“.
But the treat has been spotted sporadically at bargain retailers since.
However, it’s not all bad news sometimes iconic chocolate bars make a return.
Milky Way Crispy Rolls returned earlier after they were discontinued three years ago.
Why are products axed or recipes changed?
ANALYSIS by chief consumer reporter James Flanders.
Food and drinks makers have been known to tweak their recipes or axe items altogether.
They often say that this is down to the changing tastes of customers.
There are several reasons why this could be done.
For example, government regulation, like the “sugar tax,” forces firms to change their recipes.
Some manufacturers might choose to tweak ingredients to cut costs.
They may opt for a cheaper alternative, especially when costs are rising to keep prices stable.
For example, Tango Cherry disappeared from shelves in 2018.
It has recently returned after six years away but as a sugar-free version.
Fanta removed sweetener from its sugar-free alternative earlier this year.
Suntory tweaked the flavour of its flagship Lucozade Original and Orange energy drinks.
While the amount of sugar in every bottle remains unchanged, the supplier swapped out the sweetener aspartame for sucralose.
